09 JUL 2026
SUCCESS STORY: Areas Relies on T-Quiosk for Travel Foodservice Operations
SUCCESS STORY: Areas Relies on T-Quiosk for Travel Foodservice Operations
Areas Iberia, the global leader in Food & Beverage and Travel Retail, has chosen T-Quiosk self-service kiosks to optimize the customer experience across its restaurant network.
“Currently T-Quiosk is fundamental to our points of sale. It has transformed the point of sale in the hospitality sector, and thanks to this, we have increased our conversion rate. We have increased the average ticket by 45%.” - Javier Pulido (IT Director at Areas Iberia)
Client information
Areas is the leading food service provider in the travel industry, with 618 establishments in Spain, primarily located on highways, at airports, train stations, and exhibition centers. They have more than 150 brands, including Burger King, Subway, Lavazza, Deli&Cia, and SantaGloria.
ChallengeFood service in travel environments requires offering fast, intuitive, and efficient service, even during peak times. Airports, train stations, service areas, and exhibition centers are spaces where the speed of the purchasing process has a direct impact on both customer satisfaction and business profitability.
SolutionWith this objective, Areas Iberia has been incorporating T-Quiosk self-service kiosks in numerous establishments across its network for years, improving the shopping experience for millions of travelers and optimizing the daily operations of its restaurants.
Every day, thousands of customers use its establishments, where speed of service and a simple shopping experience are key elements for maintaining the high quality standards that characterize the company.
T-Quiosk has been a key element in the evolution of the point of sale, as its implementation has brought about a significant change in the way customers place their orders. The kiosks allow each user to consult the menu, personalize their order, add products intuitively, and complete the purchase independently, reducing waiting times and streamlining service during peak hours. At the same time, staff can focus on preparing orders and providing better customer service, optimizing the resources available in each establishment.
The results speak for themselves. Areas' commitment to digitalization has had a very positive impact on both customer experience and business results.
"Currently T-Quiosk is fundamental to our points of sale. It has transformed the point of sale in the hospitality sector, and thanks to this, we've increased our conversion rate. We've increased the average transaction value by 45%."
Javier Pulido, IT Director at Areas Iberia
"The 45% increase in the average transaction value demonstrates how a well-integrated self-service solution not only improves the customer experience but also encourages upselling and allows customers to explore all available products before completing their purchase."
